ILLSON with New Single "Carefree"
Dec 30, 2024
ILLSON, Bridging the Gap Between Music and Film
Hip-hop icon ILLSON (formerly Double K) has made a spectacular comeback with his new single, “Carefree,” once again proving his musical prowess. This track builds on the extensive hip-hop career he cultivated under the name Double K, showcasing a more refined and profound musical style.
ILLSON, Breaking the Boundaries of Hip-hop and Tech
On this release, ILLSON has embarked on a bold new challenge. The music video for “Carefree” was produced using 100% AI technology, proposing a new paradigm where technology and art intersect. The production was carried out at SocialLouder Studio, under which 88SHOT MV Production and the AI-focused Rpumkey presents also took part.
ILLSON reflected on the project, saying, “Hip-hop is, at its core, about free expression. Collaborating with AI let me step beyond traditional boundaries and explore new forms of artistic freedom.”